Media & press
Family work (sometimes called, “women's work”) is work. Now it comes with staff.
The calls, the estimates, the disputed bill, the appointments for three generations — the work that runs a family has carried the name "women's work" for a century, whoever was doing it, and it has never once come with help. We call it family work. My Porchlight is a fractional family assistant: one real person, shared by member households, doing that work on the record — itemized and priced by the task. For a century this work never had a number on it. Now we know what it's worth. That's the story.
Angles we're glad to talk about
- The invisible workload: what actually lands on the family's coordinator — often a woman between her kids and her parents, but not only — hour by hour.
- What the work is worth: every project is itemized and priced — a kitchen remodel coordinated, ~$220; a funeral planned; a parent's care organized. The first honest price sheet for work families have always done for free.
- The job your Chief Family Member already has: a full-time family assistant earns a real salary — around $48,000 a year. Most families already employ one; she's called the Chief Family Member, and she's paid nothing. Porchlight splits the job the way it should have been split all along: one professional assistant, shared by a handful of families, earns the full-time living — and each family pays a fraction. Handing over every single project for a year costs about what a private assistant costs in a month.
- Who profits off your plumber: we research who owns the service companies we screen — independent, franchise, or private equity — and share it with members. We carry no sponsorships, so we don't mind who that upsets.
- A solo founder who is also the product: Brittany answers the requests herself, from Tyrone, Pennsylvania.
Press releases
My Porchlight launches the fractional family assistant — staff for the work that runs a family
Family work — long called women's work, rarely called work at all — gets what every other kind of work already has. Staff.
Fast facts
- Founded 2026 · Tyrone, Pennsylvania · founder-run.
- Membership $9.99/month after a 7-day free trial; assistant work is priced per task in credits (about $1 each); every new household's first researched recommendation is free.
- Assistant services are US-only; the organizing tools work anywhere.
- No advertising, no sponsorships, no payments from providers.
Media inquiries
Send your inquiry below — it goes straight to Brittany, the founder, who reads and answers every one.